With an estimated 12,000 hopefuls registered to audition for "American Idol" in Chicago the harmonizing masses in line at the United Center are aware that it will take more than a great voice to stand out. That being said AT&T one of the sponsors of the call in talent show are taking this as an opportunity to reach out and literally touch the thousands of star seekers as the casting tour hits several cities.At&t is utilizing the draw of American Idol to do database building while also giving the prospective consumer something to go home with, a music download card for ringtones along with memorable photo's taken. The telephone giant will also be utilizing a new type of mobile media backpack called a mobile squid a wearable asset, weighing about 30 pounds which consists of a backpack with an elevated monitor and a tray with attached camera phones around one’s waist. This is used to perform mobile roaming photography and technology demonstrations. This aspect of promotion is being put on by MME an experiential marketing company based out of Norcross, Georgia that specialize in:
- Strategic Development
- Integrated Technologies
- Design & Engineering
- Fabrication & Show Production
- Casting
- Activation Services
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