Marketing

Hello Attack! Team,

POM Wonderful and Equinox Gyms will be partnering up on Feb. 16th for a nationwide breakfast event. We are looking for 1 Brand Ambassador per club to sample full bottles of 8oz 100% Pomegranate Juice.

Are you physically fit, extremely positive and possess a natural zest for life? If so, you might be a great fit!

Sign up today!

To sign up today please go to:
http://www.attackmarketing.net/equibfast/

WHEN & WHERE
Tues, 2-16-2010
Staff Times: 5:30am-10:30am
Event Times: 6am-10am

Equinox Fitness Clubs
********************************************
Boston, MA (Back Bay)
W. Hollywood, CA
Chicago, IL (Lincoln Park)
Santa Monica, CA
Chicago, IL (The Loop)
San Mateo, CA
Boston, MA (Franklin St.)
Chicago, IL (Gold Coast)
Los Angeles, CA
New York, NY (63rd St.)
Century City, CA
New York, NY (Greenwich Ave)
Vienna, VA
Miami Beach, FL
San Francisco, CA
Palo Alto, CA
Rolling Hills Estates (Palos Verdes)
Irvine, CA (Newport Beach)
New York, NY (92nd St.)

STAFFING NEEDS
1 Brand Ambassador x 19 Markets
1 On-call x 19 Markets


EVENT DESCRIPTION
POM Wonderful and Equinox Gyms will be partnering up on Feb 16th for a nationwide breakfast event. Attack! Marketing will provide brand ambassadors at approximately 19 locations.

Additionally, Attack! will be partnering with POM Wonderful for multiple events throughout the year. This is a great opportunity to prove yourself and secure additional event work!

PROJECT ROLES
BA requirements will be as follows:
- Professional, positive and proactive behavior at all times.
- Must be physically fit as this is a health event located in gyms.
- Arrive 30 minutes before event to set up and put hang tags on all bottles, set up POS, etc.
- Responsible for keeping product stocked and visibly brand appropriate.
- Responsible for delivering speaking points and spreading the POM health message. A reasonable amount of knowledge surrounding our medical research will be necessary.
- Engage event attendees with POM samples.
- Ensure consistent, enthusiastic and fun promotional activity throughout event.
- No personal cell phone use during promotion.


Please click here for a general overview of our project roles glossary:
http://www.attackmarketing.net/projectroles

UNIFORM
Attire is black pants and black shirt. A branded apron will be provided.

Clean cut, professional appearance:
No exposed tattoos or piercings
No excessive makeup or jewelry

RATES
Brand Ambassador: $20/Hour
On-Call: $20/Hour

Marketing

Hello Attack! Team!

Do you drink tea, love organic products and think fair trade is a MUST? If so, you'll love being a part of this awesome brand awareness promotion!

Only the best ingredients with cool packaging and an inspiring story makes this brand worth promoting. We are looking for great In Store Demo staff to work as a brand representative for Zhena's Gypsy Tea.

You'll receive a list of stores and you will need to call and schedule a date and time for a In Store Demo showcasing their yummy tea's.

If you're highly organized, have a reliable vehicle and excellent In Store Demo experience then SIGN UP NOW!

To sign up today please go to:
http://www.attackmarketing.net/zgtfebdemos/

WHEN & WHERE
Saturday, 2/20/10
or
Sunday, 2/21/10
or
Saturday, 2/27/10
or
Sunday, 2/28/10

Times: 4-Hour Shift, to be determined (times scheduled by you and store management).

CA:
Berkeley, CA,
Brentwood, CA,
La Jolla, CA,
Los Gatos, CA,
Monterey, CA,
Mill Valley, CA,
Napa, CA
Novato, CA,
Oakland, CA,
Pacific Palisades, CA,
San Francisco, CA,
Sonoma, CA

CO:
Boulder, CO
Fort Collins, CO
Colorado Springs, CO
Superior, CO

OR:
Portland, OR

IL:
Chicago, IL,
Wheaton, IL
Deerfield, IL

MO:
St. Louis, MO

NE:
Omaha, NE

NM:
Albuquerque, NM,
Santa Fe, NM

WA:
Redmond, WA,
Seattle, WA,
Wallingford, WA

STAFFING NEEDS
1 Manager in 42 Markets
1 On-Call in 42 Markets

EVENT DESCRIPTION
The objective is to drive brand awareness and assist in boosting product sales through in store demonstrations in strategic retail locations provided by client.

PROJECT ROLES
Please click here for a general overview of our project roles glossary:
http://www.attackmarketing.net/projectroles

UNIFORM
Khaki or black pants, clean white button down blouse with no logo's and nice comfortable shoes.

RATES
Manager: $17/Hour
On-Call: $17/Hour (if called into work)

How AT&T Utilized Their Sponsorship With American Idol

With an estimated 12,000 hopefuls registered to audition for "American Idol" in Chicago the harmonizing masses in line at the United Center are aware that it will take more than a great voice to stand out. That being said AT&T one of the sponsors of the call in talent show are taking this as an opportunity to reach out and literally touch the thousands of star seekers as the casting tour hits several cities.
At&t is utilizing the draw of American Idol to do database building while also giving the prospective consumer something to go home with, a music download card for ringtones along with memorable photo's taken. The telephone giant will also be utilizing a new type of mobile media backpack called a mobile squid a wearable asset, weighing about 30 pounds which consists of a backpack with an elevated monitor and a tray with attached camera phones around one’s waist. This is used to perform mobile roaming photography and technology demonstrations. This aspect of promotion is being put on by MME an experiential marketing company based out of Norcross, Georgia that specialize in:

• Strategic Development
• Integrated Technologies
• Design & Engineering
• Fabrication & Show Production
• Casting
• Activation Services

For more on MME contact Marc Seto at mseto@mobilemarketing.com

Samsung LED Promotion: The Rights And Wrongs Of A Good Promotion

The Samsung LED t.v. billed as the thinnest flatscreen of its kind at 1.2" inches with a processing capacity of 240mhz. The most advanced HDTV technology contained in a razor-thin silhouette according to the company website. Of course everyone has seen the commercials for this newest innovation in media viewing technology during the NBA Playoffs. Not only did Samsung decide to launch a commercial media blitz during prime time, but they also decided to initiate a mall tour comprised of six flatscreen LED in 12 markets ranging from New Jersey the home office of Samsung to the western coast to showcase their new gem. The programs main intent was to engage consumers into possibly looking at the new LED t.v.'s as their next choice if the time came in which they were in the market for a new t.v. or just needed to have the newest in media displaying technology. But in an economy that is just starting to pick up is anyone really in the market for a t.v. which starts off at $1,600USD for their entry level model 6 Series at 32 inches.
Now of course the new t.v.'s have the latest in bells and whistles such as Motion Interpolation which analyzes two or more frames to create an intermediate frame, the 7 and 8 series have internal flash memory libraries and also have the ability for internet connectivity. Along with a 5 million to 1 contrast ration on the 8 Series and Edge LIT technology. With all of that said how do you market a $1,600 dollar television that no one is in the market for given the financial state of the economy. By just showcasing the televisions in a mall setting does nothing but create colorful eye candy in malls that already have flatscreens on display for advertising agendas through either Viacom or other advertising agents. I think the 2009 Samsung LED TV Mall Display could have better been utilized if they were set up as actual viewing stations for nationally televised events such as the playoffs or used as a medium to showcase their brightness by showing a preview for the latest summer blockbusters with branded seating areas. Instead of a six television kiosk where the only draw to the whole display was a fold out glossy postcard that has verbatim the same information that could have been seen on the website.
Like most marketing initiatives these days whether it is a sampling promotion or a product demostration most of these ideas are thought about months in advance with total disregard to demographic or the right premiums to give to the future consumer. Even with the current set up of the mall display tour by Samsung there should have been a real premium that would have delivered the message and appeal of this new slick and ground breaking televisions such as a branded USB pen, or regular USB device that would have been functional because of its use as a storage device that would have also contained company coordinated information.